Your online store is your one chance to prove your brand val [Copy địa chỉ]

Thời gian đăng: 17/9/2019 20:56:21

Your online store is your one chance to prove your brand value to your customers.

To achieve this, you need to give customers a reason to keep buying from your ecommerce website and not from your Amazon channel (where you lose out on brand equity and customer lifetime value).

Add to that the fact that 48% of online product searches in the U.S. begin on Amazon, and that you aren’t the only store selling in your vertical – and you begin to understand just competitive the visibility market is.

Amazon is best-in-class at convenience and price. CrazyEgg recently outlined exactly what it is about Amazon beyond price and convenience (though convenience cuts through the entire Amazon experience) that keeps customers engaged.

Those reasons include:

Amazon gets personal.
Checkout is easy.
Social proof – lots of it.
Products images, videos, and descriptions.
Upselling and cross-selling.
Convenient filtering, navigation, and search.

But tons of people forgo Amazon to shop ion branded website channels.

In a Digital Commerce 360 study, consumer reported the following reasons for why they shop on branded websites over Amazon:

They want a sense of belonging.
They seek knowledgeable staff members.
They want easy return policies.

It’s clear: If you want users to visit and buy from your site – where you can control the post-sale user experience, unlike on Amazon – you need a conversion driven design that makes your visitors feel like they are part of a community and can trust you in link https://co-well.vn/en/tech-blog/all-thing-magento-pricing-and-other-things-you-need-to-know-before-you-start/.

To guide and inspire you to do just this, we’ve gathered 22 best-of-the-best online site designs by both traditional retailers and digital native retailers alike. These sites have implemented the best design trends of 2018 to drive traffic and increase growth for their businesses.